REMY COINTREAU TAKES TO THE SKIES WITH ‘FLY ME TO’ CAMPAIGN

30th September 2013

Remy Cointreau recently unveiled an eye-catching new multi-brand promotion aimed at promoting a number of its key products, including Remy Martin, Cointreau, Russian Standard, St.Remy and Mount Gay Rum to travellers in key locations. Lightfoot Asia worked with Remy Cointreau to create the overarching concept of ‘Fly Me To’, linking the glamour of travel with the panache of cocktail hour and designed a strategy encompassing in-store sampling, print media and a digital activation that included a fun and intuitive iPad app providing information and inspiration to would-be mixologists.

The promotion made its debut on the world stage at London Heathrow airport, recently moved to Frankfurt and will soon be wowing the crowds at Dubai before continuing its global rollout in a number of other key locations.