SUCCESS IS SWEET AS LIGHTFOOT IS APPOINTED BY MONDELEZ WORLD TRAVEL RETAIL

January 2014

Mondelez WTR – the global travel retail arm of the world’s biggest confectionery company – has appointed Lightfoot to handle its trade media relations and advertising. Famous for iconic brands such as Toblerone, Cadbury, Milka and Oreo – Mondelez is a true powerhouse in travel retail. 2014 will mark the 20th Anniversary of Mondelez’ dedicated travel retail business – a landmark which will form a key part of its media strategy this year.